Founded by Holly Williams, daughter of Hank Williams Jr., White’s Mercantile is a fresh take on the classic general store for the modern-day tastemaker. Carefully curated with the finest hand-selected Southern goods, White’s Mercantile is a one-stop shop for clothing, jewelry, household items, and gifts. White’s Mercantile in Wilson is one of five locations of this Nashville-based company. What began in 2013 as an attempt to fill a shopping void in Nashville, save an iconic old gas station, and revitalize a general store’s concept, White’s Mercantile turned into a retail phenomenon boasting five locations in the Southeast and more on the horizon. “It’s your one-stop shop for well, everything.”
The Wilson location is open Sunday (10a-2p) Monday – Saturday (10a-6p).