White’s Mercantile

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17 Cortez Kennedy Ave

Wilson, Arkansas 72395


Founded by Holly Williams, daughter of Hank Williams Jr., White’s Mercantile is a fresh take on the classic general store for the modern-day tastemaker. Carefully curated with the finest hand-selected Southern goods, White’s Mercantile is a one-stop shop for clothing, jewelry, household items, and gifts. White’s Mercantile in Wilson is one of five locations of this Nashville-based company. What began in 2013 as an attempt to fill a shopping void in Nashville, save an iconic old gas station, and revitalize a general store’s concept, White’s Mercantile turned into a retail phenomenon boasting five locations in the Southeast and more on the horizon. “It’s your one-stop shop for well, everything.”

The Wilson location is open Sunday (10a-2p) Monday – Saturday (11a-6p).