Formally the Welcome Center, the building at the corner of the Wilson Town Square, opened in Spring 2021 as the Wilson Outdoor Center. This retail store offers outdoor supplies, clothing, binoculars, healthy snacks, and bike rental for local and visiting outdoor adventurists.
Only a short drive from several tributaries of the Mississippi River, the Wilson Outdoor Center is a center for cycling, fishing and bird-watching enthusiasts as well as hunters alike.
The Outdoor Center also maintains several local bike paths in various increments (5-mile, 10-mile, 20-mile) for adventurists to explore. All bikes are equipped with pre-programmed GPS to assist riders with route navigation.